Judging Criteria

Selection of the winning business enterprises will be based on their products / services, market positioning and competitiveness, marketing and promotion tactics, management and business strategies, finance and cost control, as well as any other relevant information provided.

Products / Services (30% of the total score)
The nature, originality and variety of the products / services in the market
Market Positioning and Competitiveness (15% of the total score)
The market positioning and competitive edge of products / services in the market
Marketing and Promotion (15% of total score)
The promotion strategy, customer relationship management and cost effectiveness
Management and Business Strategy (20% of the total score)
The corporate culture, business development strategy, management development and corporate social responsibility
Finance and Cost Control (20% of the total score)
The pricing strategy of products / services and cost control strategy